Power-up your marketing for rapid growth.

Engaging a digital marketing agency is a bit like online dating; just because you can hook up, doesn’t necessarily mean you should! Unfortunately, as we have written previously, there are lots of dodgy SEO providers and so called ‘experts’ out there these days. New clients often tell us that separating the ‘real deal’, from the scam merchants can be hard.

To avoid the nasties, here’s our advice: slow down, do your due diligence, and pay attention to your gut instinct. Ideally you’re looking for an agency who is a ‘perfect match’ to your business, but be prepared that this may take a little longer than you expect.

The most important considerations for choosing a digital marketing agency are to:

1. Be clear on what you want to achieve
2. Create a brief for the agencies – so you can better compare quotes
3. Look for an agency that seems to really understand you and your business
4. Check they have the skillset & ‘talent’ to execute online campaigns
5. Consider the size of the agency relative to your business
6. Look for experience in your industry (or a similar field)

And remember that old adage: “you get what you pay for”. The cheapest option is usually not the best. Look for the value you will receive, not just the lowest price you can find.

We’re a bunch of marketing and tech nerds who do things the right way. We are ethical, meticulous, and accountable. We love to collaborate. We’re creative, data-driven strategists who are relentless in pursuit of results for clients.

Aside from all that, our team are good to deal with and we don’t bullsh*t to clients (unlike some other more prominent direct response marketing agencies). We’re big enough to matter, but small enough to care – you’ll get our full attention.

And if we think your product sucks or your branding needs work in order for a campaign to be effective – we’ll tell you straight up.

(Likewise, we’re good at taking constructive criticism ourselves – it works both ways).

We’ve done digital marketing for clients across most Australian industries and verticals. The principles of execution are remarkably universal so direct experience in a particular sub-niche is usually not required to achieve great results.

But we tend to do a lot of work in professional services, real estate, property, legal, medical, fintech and financial services. If you’ve got something exotic and you’re not sure, drop us a line and we’ll let you know what we think.

If we’re not the right agency for you, we’ll tell you. It’s better for all parties. If we have doubts, we’ll refer you to some other reputable marketing agencies who may be a better fit.

In truth, this varies. It can depend on the client, the brief, the dominant marketing channel we’re using for the campaign, your online competition, and the available budget. Google ads and social media advertising tend to get the most immediate results. But even then you should often allow for:

• 1- 2 week testing period
• a further 2-4 weeks for the campaign to fully optimise.

Having said that, we’ve had plenty of campaigns where we’ve smashed it out of the park from week 1, but if you allow these timeframes you are unlikely to be disappointed.

SEO takes longer. It’s a medium-term strategy that will often not deliver a tangible ROI for 3-6 months. But when it does, it can deliver very substantial long-term benefits. Again, we’ve ranked some clients on page 1 of Google in less than 6 weeks, but that is the exception – not the norm.

Doing digital marketing is generally not a sprint. We don’t do ‘spray and pray’ campaigns. The best results will come working closely together in a spirit of genuine partnership, in an integrated program over 3-12 months.

Digital Marketing agencies essentially sell time and expertise. Webbuzz offers 100% transparent pricing, with a rate card that offers different hourly rates for different services. We offer:

• bulk pricing, and discount packages.
• we can do one-off project work,
• regular ongoing services in a monthly retainer.

The cost will depend on what you need – there is no ‘one-size-fits all’ price.

SEO packages typically range from $700 – $3,000 per month, but may be more if the site is very large or complex. You can calculate your unique Australian SEO costs here.

Often clients need multiple services every month such as Pay per click ads management, SEO, blogging, social media management, remarketing etc.

This is delivered via a monthly retainer, which typically varies in cost from $2,000 – $10,000 per month. Obviously the more services and time an account requires, the greater the fee.

Digital marketing is an investment in the future growth of your business. To maximise your ROI when you hire an agency, you need to find good people, who do good work.

The wrong agency is bad for business, so be wary of ones showing any of these warning signs:

• Overhyped promises
• Projections that are too good to be true
• No real interest in your business model or customers
• Lack of enthusiasm for your project
• Long term, onerous contracts
• Numerous bad reviews online

We can help pretty much any business, but we typically work with SMEs with 5-100 employees.

Sorry, but we don’t work with tiny micro-businesses or one-person, un-funded start-ups.

SEO refers to Search Engine Optimisation. It’s the process of making your website appear high in the search results on Google and Bing when a potential customer searches for the products or services you offer.

A business who has invested in SEO will typically enjoy the following advantages over their competitors who have not:

• More website traffic
• A higher profile online
• More new customer enquiries

SEO is a proven, legitimate strategy to grow leads and sales. Even government agencies invest in SEO to maximise online brand visibility.

Time is an important resource, and when you are running your business or leading a company, you need as much time as you need.

Digital marketing can take a lot of your time, and even if you choose to hire an in-house team, you may still need to train them or orient them with your business goals.

On the other hand, when you choose to hire a digital marketing agency, you can take advantage of the following benefits:

• Expect near instant professional-level service and skills  (no need to train newbies)
• Leverage outside perspective
• Take advantage of built-in expertise
• Gain fast access to a wide array of expensive online marketing tools
• Increased productivity

No – we have clients all across Australia in Melbourne, Brisbane, Perth, Adelaide and beyond. Location is no impediment to working with us.

We use video conferencing, emails, chat support, and we can sign you up in most platforms we use so you can keep track of your project’s progress.