Want To Grow A Business, Online?

Internet marketing (or ‘web marketing’ or ‘digital marketing’) is a catch-all term that refers to business promotional and advertising activities delivered via online channels such as email, websites, search engines, social media, and smartphones. 

It can cover everything from web development, to CRM integration, to Search Engine Optimisation, Google Ads, Facebook marketing, lead generation, blogging, video content, email marketing and more.

While internet marketing covers a vast array of services, it is ideal to focus on identifying the best match of online strategies for each client so that business owners can be confident of a clear ROI.

Internet marketing companies proactively work with business owners to achieve their growth objectives. These commonly include online brand awareness, lead generation, SEO services, market education, growing website traffic, converting leads into sales and other peripheral work in pursuit of the client’s business growth objectives.

Ultimately, internet marketing companies are in the business of getting you more leads, sales, and revenue – fast.

And they can manage some, or all of these aspects on your behalf, as a contracted supplier of online marketing services. Typically you benefit from the specialist expertise required to effectively launch and manage online campaigns.

Incidentally, recruiting and funding the in-house talent required to achieve all this, is often not a cost-effective option for small or medium sized businesses.

Some common signs that it’s time to engage a digital agency:

• You’re launching a new product, division or company
• The in-house staff don’t have the specialist internet marketing skills you need
• Your business has outgrown the old marketing agency
• Your current agency is not performing
• You need some fresh ideas for a new digital marketing strategy
• Your sales targets are ‘ambitious’ and you need help from marketing experts
• The business has considered hiring an in-house digital marketing manager to take care of online marketing campaigns online or local SEO , but can’t find the talent within the budgeted salary range.

Work with an internet marketing agency that combines creativity, technical know-how and the latest trends in digital marketing to help their clients beat their competitors and increase market share.

Whether you’re just in planning a new business or you’re ready to scale an enterprise, choosing the right digital marketing agency is important.

A digital marketing partnership is set for long-term so you really need to get this one right from the start. In choosing an agency, you first need to look at the track record. Don’t be swayed by a slick client presentation or get ‘drowned’ in tech-speak.

Ask for case studies or testimonials from past clients, preferably from the same line of business. Consider Google reviews and assessment of customer service. And make sure that you meet their team, either face-to-face or via video chat.

The right agency for the job is the one that is usually curious about the vision of your business. So set aside some time to chat and always ask questions.

If the agency has no genuine interest in your business, or they cannot present a clear game plan, it’s usually a ‘red flag’ that you’re not dealing with the best agency.