Get More Sales with Bing Ads
Work out your Bing advertising agency costs with our free pricing template →
SOME PLATFORMS WE WORK WITH
Enjoy More Targeted Online Traffic
Compared to Google, Bing is clearly the underdog.
With only 7% share of the global search engine market (4% in Australia), it’s fairly easy to ignore this channel and instead focus on Google.
But if you consider that measly 4%, it could still translate to millions of people that you can attract and convert into your customers with the right ad targeting strategy. As a full-scale online advertising agency in Sydney, WebBuzz can help you plan, execute, and analyse your Bing paid search advertising.
Achieve Better Results with a Microsoft Bing Ads Agency
Google clearly has the volume of audience in the search engine market. But this is not always a good case for small businesses who have limited budgets.
Google advertising (while effective) can be expensive. Enter Bing advertising with lower bids and less competition.
Why pay for an arm and leg just to run your ads on Google if you can also explore Bing paid search ads to target potential customers.
Australians are also using Bing as their search engine and the network can help you connect with specific people who are looking for your products or services.
But while Bing structure is somewhat the same with Google, you still need to develop a different approach with the channel.
WebBuzz can help you get the most conversions from your Bing advertising strategy.
Pay-Per-Click Ads Case Study
In this pay-per-click ads case study for an Australian medical health professional, we achieved an 83 per cent increase in conversion rate for phone call appointments using Google search ads.
265
Phone Calls from Ads
106
Appointments
83
Increase in conversion rate
Microsoft Bing Ads FAQs
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Why advertise with Bing?
Most Australian businesses only focus on Google as if it is the only search engine out there.
Millions of Australians are still using Bing and Yahoo! to find things online, and if you ignore these channels, you might be ignoring potentialfuture customers.
Advertising with Bing alongside your Google ads will help you cover all possible bases so you’ll never miss an opportunity to promote your products or services.
Bing ads are as effective as Google ads as long as they are well-crafted and well-targeted.
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How does Bing Ads work?
As Microsoft’s search engine, Bing Ads network provides an advertising service to businesses and marketers who need to display their brand, products, or services on Bing and Yahoo! Search engines.
If you have had experience with Google Ads, it is fairly easy to understand Bing Ads because the structure is almost the same.
Bing Ads also relies on keywords and uses the same auction-bid process. You also pay every time a user clicks on your ads.
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How to setup Bing Display Ads?
Here are the steps required to set up Bing Display Ads:
- Sign up to Bing Ads here
Follow the prompts and fill in the required information. - Create a Campaign
After creating an account, you need to create a campaign by adding your preferred keywords or importing them from your Google Adwords account.
You also need to provide your graphic ads and copy (these should be well crafted and well written to resonate well with your target market). - Set up a payment method
Just enter your billing address and choose a payment method. You may skip this step if you want to add a payment method later. - Go Live!
Review all details and run the campaign. Bing network will notify you if your ad is live.
- Sign up to Bing Ads here
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When do I need an agency for Bing ads?
While fairly easy to set up, the Bing Ads network can still be tricky and time consuming especially if you are a beginner in online marketing.
In this case, it may help you if you just work with an ad agency who has experience running Bing Ads.
You may also need help from a Bing PPC agency if you are looking for the following:
- Better Return On Ad Spend (ROAS) - an online advertising agency can help you allocate your advertising budget to get more results
- Engaging and effective advertising creatives that follow Bing advertising guidelines
- Better spot in Bing and Yahoo! Search results
- More qualified traffic back to your website and more chances to convert them into sales
- Professional data analysis that you can use to improve your future search campaigns
Ready to get Bing Ads enquiry flowing?
What our clients say
Darren and Webbuzz were extremely helpful and knowledgeable in the field of digital marketing. I gained a lot of insight from Darren, who was willing to share his successful strategies in digital... marketing. I highly recommend Darren and Webbuzz if you are looking to upscale your business and need a good marketing agency to assist you.read more
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04:54 11 Apr 24
We used Darren and the team at WebBuzz for some digital marketing strategy, brand guidelines and positioning and defining of target markets. We found the team was able to gain a strong understating... of our business and offering that they translated into the digital space through a few marketing campaigns. They were easy to work with, communicative and trustworthy. I recommend using their services if you need some help with transforming your business through digital marketing.read more
Sound Property
23:28 11 May 23
We have just completed a major rebuild of our website with Darren & Ben, I can't express how happy we are with the new site, the whole process was painless, the "boys" explained everything in plain... English. I would have no hesitation in recommending WebBuzz if you are considering web development and digital marketing.read more
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08:30 27 Aug 20
Darren, Ben & the team at Web Buzz have done a great job on our website & we are very happy with the end result.Designing & building a website is a big task and takes a lot of patience, knowledge... & understanding of our business to ensure it aligns with our company guidelines and values. Darren & Ben both communicated with us throughout the entire process of creating our Real Estate Website Design & overall we are pleased with Web Buzz.read more
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03:09 27 Jul 20
Darren, Ben and the team at Webbuzz helped with my startup businesses Website Design, Concept, CRM Set Up, Lead Capture, Digital Marketing strategy amongst a number of other projects! It took all... the stress off me as a Business owner and I was able to drive some serious growth from day 1 without having to rely on referrals from Centres of Influence etc. I'm continuing use of the services to help grow and scale my business. Highly recommended!read more
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00:20 11 Mar 20
If you're after an Australian SEO agency, Ben and the team at Webbuzz have been great.They've helped us increase our SEO leads and conversions over the 18 months we've been with them.Not only... that, they are always happy to share their knowledge, and explain their strategy. This means our staff can proactively aid in their efforts and help magnify the results.Thank you guys.read more
Ramez Zaki
22:56 20 Nov 19
Webbuzz are amazing at SEO. I would't trust any other company with our SEO for the business. Although results take time, we have managed to gain increases across the board with leads and... conversion rates consistently for the past couple of years! Highly recommendedread more
Victoria Coster
05:43 07 Aug 19
Heartland Seniors Finance has an excellent partnership with WebBuzz. They understand our business, understand our customers and have delivered great results.
Andrew Ford
04:30 08 Aug 18
WebBuzz is awesome! They created the website for my new business and I love it. Ben and Darren really know their stuff, they made the whole process super easy and delivered an exceptional website.
Melissa Charnock
04:51 06 Aug 15
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