Remarketing: Ads that ‘Follow’ People
Download our pay-per-click ads template & work out your remarketing ads costs →
SOME PLATFORMS WE WORK WITH
Get More Conversions with ‘Remarketing’
Have you ever experienced looking for a nice pair of shoes being sold online only to close down the site before you even click the checkout button?
And after a few minutes when you were reading the news, you noticed that the exact pair of shoes is now displayed on the right side of the screen.
You are reminded about how you really liked the shoes. So this time, you clicked on the ad and finally bought the item.
That’s the power of remarketing.
There is no need to rely on traditional brand recall strategies.
Now you can ‘follow’ your website visitors so you can convert them into your actual paying customers.
Save on Advertising Costs with Retargeting
CONSIDER THIS: When someone visits your website and hits the close button, it can be challenging to bring them back to your website unless you have remarketing in place.
The cost of getting a new online user to visit your website and download an ebook or complete a purchase is usually higher.
Chances are, the people who have visited your website are already interested in your products or services. Remarketing ads are a highly cost-effective way to reach these prospects.
Similar to PPC (Pay Per Click Advertising), retargeted ads only cost you if a user clicks your ad.
As a retargeting agency, WebBuzz can help you save on advertising costs for remarketing campaigns.
We have been helping businesses with their retargeting strategies in Sydney, Melbourne, Brisbane and across Australia.
Pay-Per-Click Advertising Case Study
In this case study for a Sydney-based surgeon, we achieved an 83 per cent increase in conversion rate for phone call appointments using Google Ads.
265
Phone Calls from Ads
106
Appointments
83
Increase in conversion rate
Remarketing Agency FAQs
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How Do Retargeting Ads Work?
Because the people who see your remarketing ads have shown interest in your content, these ads will ‘follow up’ these qualified prospects and encourage them to return to your website to learn more and become your customers.
For instance, if your company offers loans for homeowners in Sydney, you can set up a remarketing ad to promote your loan products to a visitor who downloads your eBook guide about home loans in Sydney.
These remarketing ads will keep your brand on ‘top of mind’ of your potential customers. While they look similar to conventional display ads, they are highly targeted based on website behavior or custom triggers.
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How Much Does Remarketing Advertising Cost?
Google Remarketing follows a similar Pay Per Click model similar to AdWords. However, a remarketing ad is more affordable (between 25 cents to 60 cents).
The cost is based on the number of clicks on the ad. If a user does not click on the ad, you don’t need to pay.
But you should take note that the cost of remarketing on Google vary according to your industry.
In highly competitive industries such as retail and finance, some keywords may exceed $5 per click.
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Why Remarketing Is Important?
Remarketing is extremely crucial for online businesses because of the following reasons:
- Engagement – Remarketing allows you to stay engaged with your target audience because it helps you to follow users on the websites they visit and lead them back to your website.
- Brand Awareness – You can also establish brand awareness in the early phase of the buying process and become ‘top of mind’ among your prospect customers. Becoming top of mind early on may bring your customers back once they are ready to buy your products or services.
- Website Conversion – Remarketing helps you to re-capture visitors by showing them ads in other places such as blogs, news websites, etc.
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What Online Platforms Allow Retargeting?
Google Remarketing is one tool offered by Google Ads.
Because YouTube is also part of Google (under Alphabet Inc), you can also retarget people who are watching videos on this platform.
Aside from Google, there are other platforms that allow retargeting such as:
- AdRoll
Each platform has its own set-up design, terms, and strategies that you need to understand before you can launch an effective remarketing campaign.
The strategy may be easy to understand, but it may take a lot of time to implement.
This is why many business owners in Australia partner with a retargeting agency to manage their remarketing campaigns.
Lower your lead cost with Remarketing now.
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Darren and Webbuzz were extremely helpful and knowledgeable in the field of digital marketing. I gained a lot of insight from Darren, who was willing to share his successful strategies in digital... marketing. I highly recommend Darren and Webbuzz if you are looking to upscale your business and need a good marketing agency to assist you.read more
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We used Darren and the team at WebBuzz for some digital marketing strategy, brand guidelines and positioning and defining of target markets. We found the team was able to gain a strong understating... of our business and offering that they translated into the digital space through a few marketing campaigns. They were easy to work with, communicative and trustworthy. I recommend using their services if you need some help with transforming your business through digital marketing.read more
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If you're after an Australian SEO agency, Ben and the team at Webbuzz have been great.They've helped us increase our SEO leads and conversions over the 18 months we've been with them.Not only... that, they are always happy to share their knowledge, and explain their strategy. This means our staff can proactively aid in their efforts and help magnify the results.Thank you guys.read more
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